By Maurice Pinto, on 28th June, 2010
Ever since the gulf oil spill disaster started, I have seen scores of politicians, political analysts, reporters, actors (yes real Hollywood actors), game show hosts, theme park cartoon characters, instant internet millionaires, and many other experts in the subject, providing their invaluable advice and appearing angry on TV. Let me rephrase that to: appearing really [...]
By Maurice Pinto, on 16th June, 2010
In the operation of Product Development, a Critical-to-Quality (CTQ) tree is an indispensable tool to (1) Define what the finished product should be, (2) Optimize the features of the product, (3) Define measurements of quality, (4) Provide feedback for next generation product. While we have all heard the cliché “The customer is always right”, in [...]
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