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Repercussions of Wrong / Conflicting Priorities: The Case of an Indian Pizza Chain

By Varun Jindal, on 27th July, 2010

This case is about one of the largest pizza chains in India. The pizza chain not only offers the pizzas over the counters of its various outlets, but it also offers their free home delivery to the doorsteps of the customers.  Over a period of time, this fast food chain has acquired the reputation of [...]

July 27th, 2010 | Tags: , , , , , | Category: Business Process Management, Priority Management | 11 comments

Critical-to-Quality Tree (CTQ)

By Maurice Pinto, on 16th June, 2010

In the operation of Product Development,  a Critical-to-Quality (CTQ) tree is an indispensable tool to (1) Define what the finished product should be, (2) Optimize the features of the product, (3) Define measurements of quality, (4) Provide feedback for next generation product. While we have all heard the cliché “The customer is always right”, in [...]

June 16th, 2010 | Tags: , , , , , , | Category: Business Process Management, Innovation, Simulation | Leave a comment