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By Kehinde Mobayo, on 28th August, 2010
 Based on transaction cost theory, when a firm has already integrated its operational functions, the decision to outsource such functions to the market should be made if it is necessary to create or protect firm value. By outsourcing tasks to specialist organizations, firms may better focus on their most value-creating activities, thereby maximizing the potential effectiveness of those activities. In addition, as outsourcing increases, costs may decline, reduction in lead-times and investment in facilities, equipment, and manpower can be reduced.
Continue reading OUTSOURCING
By Varun Jindal, on 13th August, 2010
 Now a days, convenience has become an important aspect for the consumers of the food market. Due to change in the lifestyle trends, more and more people now prefer to order for home delivery rather than going personally to the food joints. Technology, be it Internet or mobile communications, has only aided this trend or lifestyle change. In India alone, the food market is estimated to run into thousands of crores of rupees. Due to this huge potential, fast food chains can no longer avoid tapping the sizeable chunk of the customers who prefer the option of home delivery. I’ll now be narrating the story of McDonald’s India to understand as to how the company realised the importance of offering home delivery and subsequently how it invested in home delivery channel of service.
Continue reading Home Delivery: Has it Become a Necessity for a Fast Food Chain to Penetrate in a Market?
By Kehinde Mobayo, on 9th August, 2010
A different way of understanding purchasing strategy is by establishing bridges between it and the manufacturing function, adapting the theoretical schemes traditionally applied to the latter. As Harland et al 1999 note, operations management in the 1990s expanded its academic boundaries to include interfaces with suppliers, whereas previously, it had focused solely on manufacturing management. Therefore, it seems reasonable to propose that theoretical frameworks and models developed previously can be useful for approaching new concerns. Furthermore, the main responsibility of the purchasing function is to ensure that the manufacturing function has available the resources it needs to perform its work; as contiguous elements in the value chain, these two functions should follow comparable and compatible strategic schemes.
By Varun Jindal, on 27th July, 2010
This case is about one of the largest pizza chains in India. The pizza chain not only offers the pizzas over the counters of its various outlets, but it also offers their free home delivery to the doorsteps of the customers. Over a period of time, this fast food chain has acquired the reputation of being a home delivery specialist capable of delivering pizzas within a stipulated time duration. In case of delayed home delivery (over and above the stipulated time), the pizza is offered free to the customers. However, there is no such commitment (of offering free pizzas in case of delayed delivery) to the customers coming to shop in person over the counters of this food chain. This has probably shifted the focus of this food-chain to mere efficient (on-time) home delivery of pizzas. As such, there is seemingly no strong focus on the customers who prefer in-shop experience.
Continue reading Repercussions of Wrong / Conflicting Priorities: The Case of an Indian Pizza Chain
By Maurice Pinto, on 28th June, 2010
 Ever since the gulf oil spill disaster started, I have seen scores of politicians, political analysts, reporters, actors (yes real Hollywood actors), game show hosts, theme park cartoon characters, instant internet millionaires, and many other experts in the subject, providing their invaluable advice and appearing angry on TV. Let me rephrase that to: appearing really REALLY angry on TV.
Continue reading Where are the real Oil Spill Experts?
By Maurice Pinto, on 16th June, 2010
In the operation of Product Development, a Critical-to-Quality (CTQ) tree is an indispensable tool to (1) Define what the finished product should be, (2) Optimize the features of the product, (3) Define measurements of quality, (4) Provide feedback for next generation product. While we have all heard the cliché “The customer is always right”, in a real world scenario the customer is often unable to express clearly the factors that make up a successful product. In such cases, the CTQ tree helps by providing an interview process that focuses on documenting clear specifications and measures for success.
Continue reading Critical-to-Quality Tree (CTQ)
By Sarah Tatrallyay, on 31st May, 2010
 With the development of FTWZs and SEZs there will be an increase in the volume around the consumer market which is further amplified with the increases in domestic consumption.
Continue reading Indian Consumer market for road freight
By Dhanush Kuttuva, on 23rd May, 2010
 The Fast Moving Consumer Goods (FMCG) Supply chain is one the most Complex due to the below mentioned factors
Continue reading Implementation of Vendor Managed Inventory Systems in a FMCG Supply Chain
By Sarah Tatrallyay, on 21st May, 2010
The Indian road freight market is highly fragmented, dominated by large amount of small operators and built on an intricate and complex system of relationships and financial incentives. No one company has a large market share and there is the potential for growth by way of mergers or new entrants.
Continue reading Trucking in India – An Overview
By Dhanush Kuttuva, on 31st March, 2010
The last few months has been an exciting journey & a fulfilling to say the least.
As a person who always wanted to look out for a career in Supply Chain which was further reinforced through the various interactions during the last 1 year in my College (NITIE, India), The APICS CSCP module was the right course to expand my knowledge in operations & Supply Chain.
Continue reading Certified Supply Chain Professional – the Experience
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