There is no doubt social media is changing the way we personally and professionally relate to the world and to supply chain and operations management. In the last eight months, APICS hosted two world cafés exploring the impact of social media on supply chain management. We are learning that companies use social media to
- support product development through the co-creation of products
- better forecast and monitor
- distribute business processes
- derive customer insights
- disseminate marketing communications
- generate and foster sales leads
- provide customer care via social technologies
- improve intra- or inter-organizational collaboration and communication
- match talent to tasks
- improve productivity by creating one to many relationships.
Advancing Supply Chain Management via the APICS Foundation
Social media establishes new rules for relationships. And while it can bring us closer to our customers by facilitating more frequent interactions on specific topics, it cannot replace personal communication. That’s why I’m reaching out to you.
The APICS Foundation is dedicated to advancing supply chain and operations management through research and education. You are all the foundation’s customers, and through direct involvement, you have the opportunity to become leaders as well. If you are interested in contributing to the foundation, there are a number of ways to participate and lead. Visit apicsfoundation.org for more information.